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Alexander McQueen, the flamboyant fashion designer often referred to himself as the ‘Pink Sheep’ in the family. He was a troubled genius that suffered from depression and ultimately ended his life prematurely at age 40. He is the main inspiration behind the name and the driving force behind our community contribution collection PINK SHEEP. SOHO donates 50c a bottle to charities that encompass mental health, children, animals, and the environment.

The Lotus flower is regarded as a symbol of purity, enlightenment, self-regeneration, and rebirth. Its characteristics are a perfect analogy for the human condition. Even when its roots are in the muddiest waters, the lotus produces the most beautiful flower.


PROUDLY support Variety - the Children’s Charity

For more than 45 years, Variety – the Children’s Charity, has supported kids who are facing challenges through sickness, disadvantage, or special needs. When families are struggling to cope, Variety provides much-needed support for things like specialist equipment, therapy, and medical supplies.


In addition to SOHO’s contribution, Saint Wine will also donate 50c a bottle. Together we donate and give back to our community. The PINK SHEEP collection not only raises funds but most importantly raises awareness for those in need of love and support.

Our Pink Sheep Mantra
Love your animals - the masters of unconditional love
Think pink - the colour of positivity
See a Pink Sheep - love it and cover it in pink

Your Donations

Below is the data for sales from July 2021 to March 2022,

where we donated $942 on behalf of our customers.


We have donated a total of $2399.50

since partnering with Soho in October 2020.

Alma Avalon (NSW)
Arcadia Liquors (NSW)
Bella Italia (NSW) CC
Black Sheep Bottle Shop - Everton Hills (QLD)
Botswana Butchery Sydney (NSW)
Cellarbrations - SurfAir Beach Hotel Bottleshop (QLD)
Chin Chin (NSW)
DMG Fine Wine (NSW)
Everleigh Lobby Boy (NSW)
Hampton Wine Co. (VIC)
Hotel Ravesis (NSW)
I Like Ramen (QLD)
Liquid Specialty Beverages (QLD)
Maylands Tavern and Cellars (WA)
Montville Gourmet Bistro (QLD)
Noosa Harbour Fish Market (QLD)
Noun (NSW)
Pialligo Estate (ACT)
Royal Hotel Paddington (NSW)
Rubi Red Kitchen and Bar (QLD)
Sumi Open Kitchen (QLD)
The Jazzlab (VIC)
The Southern Railway Hotel (NSW)
The WINE Store (NSW)
Thirroul Cellars (NSW)
White and Wongs Sydney (NSW)
Wine Envy (NSW)
Internal Sales