Soho Family Vineyards was founded by Rachael Carter, a Kiwi entrepreneur with a vision to unite family values, artistic flair, and regional excellence under one contemporary label.

 

Driven by a belief that wine should embody both

style and substance, Rachael has built Soho into a

celebrated boutique producer, sourcing fruit from hand-selected vineyards across Marlborough, Waiheke Island, and Central Otago. Her leadership reflects a deep respect for people and place, positioning Soho as a modern expression of New Zealand’s diverse terroir.

 

At the heart of Soho’s Waiheke and Marlborough

winemaking projects is Pete Turner, whose experience across leading estates in New Zealand and abroad informs his precise, hands-on approach.

 

Pete crafts polished yet expressive wines, balancing fruit purity with structure and finesse. Each wine – from the mineral-driven sauvignon blanc to the layered pinot noir and vibrant Waiheke syrah – is a portrait of region, elevated by his thoughtful use of small-batch techniques and gentle oak influence.